So today we have WalMart, the landfill without the dirt, import cars that make US products play catch-up and stick built, leaky, poorly insulated tract/development homes (see where I'm going?) with through the roof energy consumption. So......if we want sustainable we have to create maintainable. No more throw-away life style. The good old US of A needs to wake up and weed the roses. Our housing stock is "Dying the Death of a Thousand Razors."
What I love the most about HERS Raters is that they all get this idea. It's not just altruism either. To woman/man raters want to see homes improve their energy efficiency and CONSERVATION. Being more efficient with your building envelope doesn't mean you can buy another plasma screen or leave the lights on. Back to the car analogy, we have improved the efficiency of the internal combustion engine 10 fold, and do we build smaller more efficient cars? Does SUV ring a bell? Why is the F150 still such a big seller?
How do we get us 'Merkans to figure out that conservation is the only way we can keep the show going? Maintain what you have, improve its efficiency, use less resource as a result.