There is a terrific book called "Cradle to Cradle" published in 2002 that proposes methodology like the 3 r's and how the impact of what we do is usually much more than what we see around us. The Chamber in Knoxville has launched a Green movement to encourage its members to participate in the process. "Cradle to Cradle's" authors suggest that recycling is truly "down cycling" due to the fact that materials usually degrade during their life cycle and do not rejoin upstream manufacturing at the same purity as the original material. (See: beer cans at Alcoa) We have talked for years about recycled beer cans going to Japan and coming back as Hondas, well not really. The high grade aluminum used for pistons and other stressed parts are not made of beer can grade alloys.
My point in all of this is that if we are to really have an impact on our manufacturing process and generally wasteful life style we will need to take a much closer look at how to close the loop. Annie Liebowitz's "The Story of Stuff" points out the fact that we degrade many aspects of our environment as we go through the life cycle of product manufacture, delivery and use. I applaud the Chamber's efforts to encourage the 3R's. I hope that we can dig deeper into the subject. So far our Green efforts have grazed the surface and the marketing claims touted from these positions are pretty hollow when you get down to brass tacks. I hope we can engender a culture that will take an honest and in depth look at our over-all way of doing things.